Marta Voda, Founder
For 30 years, Marta has been the person leaders call when things feel overwhelming, when a performance issue turns emotional, when team tensions rise, when culture drifts, or when a decision carries consequences that feel too heavy to hold alone.
She has led People, Talent, and Culture at Lee Hecht Harrison, Baxter BioScience, The Clorox Company, Viacom, Activision, Sapient Razorfish, Madison Reed, EisnerAmper, and a wide range of tech, media, and AI startups. Her style is kind, direct, warm, and practical, bringing seasoned judgment and emotional steadiness to every conversation.
Marta integrates AI as a strategic research partner, helping leaders surface patterns faster, make clearer decisions, and move through complexity with greater speed, while keeping the judgment deeply human.
She created Apex Partners to give startups and growing companies access to senior People leadership without the cost of a full-time executive. No upselling. No junior consultants. Just calm, clear, high-stakes guidance when it matters most.
Marta has been published in Forbes, The Muse, SHRM, and other industry outlets. Originally from San Francisco, she has spent her career across Los Angeles, Silicon Valley, and NYC, and now lives in the Pacific Northwest.
“Leadership feels heavy until someone helps you carry it.” - Marta